Thinking Outside The Box (and in)

Certain elements are expected in specific settings. However, if everything looked exactly as anticipated, nothing would ever catch our eye.

When something seems unusual or out of place, it naturally draws our attention. Advertisers use this tactic to make their promotions stand out, while individuals invest in their appearance to be unique. Similarly, high-end restaurants strive to establish a distinctive brand identity to set themselves apart from competitors.

This is where plantART comes into play.

Artificial plants, trees, and hedges are a highly effective and budget-friendly way to enhance brand identity.

Fake Boxwood Hedge - Hilton Newcastle Airport

Take, for example, the Fake Boxwood Hedge at Hilton Newcastle Airport. Although made from polymers derived from petrochemicals, modern moulding techniques create realistic foliage textures and colours. These faux plants are often indistinguishable from real ones. Plus, UV-stable inhibitors prevent fading in sunlight, while fire-retardant properties make them safe for indoor use.

For thriving businesses with limited time and resources, artificial plants eliminate the hassle, cost, and maintenance associated with real plants. Unkempt greenery, especially in the hospitality sector, can damage your reputation. Dead plants attract pests and produce unpleasant odours, creating an unhealthy environment for guests.

A prime example is plantART’s recent installation at Brasserie Blanc in Bristol. This project combined artificial topiary with durable GRP (glass fibre) planters and interlinking promotional fabric screens. The result? A welcoming, off-street enclosure where customers can enjoy a relaxed, continental café atmosphere.

A picture paints a thousand words. To see lots more examples of how artificial planting has helped businesses visit our CLIENT WORK section.